Joel @ Joel On Software has a post up about Customer Service and how important it is that you have good customer service.
I have to agree with what he’s written, Customer Service is important, very important but it’s also important how you deliver that customer service. I get to deal with a lot of companies and it’s true that the ones I recommend to everyone else and the ones I constantly use are those that provide good customer service.
Let me tell you a true story about something that happened a few weeks ago that should illustrate my point.